Platform Governance Design in Platform Ecosystems: Implications for Complementors’ Multihoming Decision

Extant platform research focuses on how owners’ governance behaviors directly affect complementors. This study explicates the multilateral interdependence among different groups of producers within a ecosystem. We theorize about design may create frictions between providers and While open grants greater autonomy to providers, it also cultivates more complex ecosystem for Since complexity raises cost product customization, complementors will be less willing port an existing complement ecosystem, that is, likely multihome. The negative effect is weakened as complementor has experience with destination or when exhibits level modularity. Our analysis newly launched apps in Apple’s iOS Google’s Android smartphone ecosystems finds supportive evidence. discuss implications burgeoning literature